It’s quite clear a change of heart and a change in lifestyle is needed worldwide to preserve the fragile planet we live in. The media is full of environmental issues such as global warming and CO2 emissions, informing us of the damage we are doing and the radical changes needed to stop the destruction.

 

Yet, whilst many of us are aware of these issues at hand, how many of us are prepared to change our lifestyles freely, without being told to do so by our governments and legal systems. How many of us are aware of our power as consumers and the effects non-consumption will have on the planet - as well as the greedy companies/governments trying to manipulate us for their short-term profit and career goals?

 

How many of us would rather wait until rules and restrictions are imposed upon us in the name of sustainability - and then grumble about our lack of freedom and choice? How many of us are so short-sighted we only care about keeping up with our friends and society’s perverse interpretation of progress?

 

Too many it seems. Otherwise we would have already seen a huge change in consumerism at grass roots level. We’re all just waiting for someone to tell us how to be, what to do, how to think, how to live. How sad.

 

Prick your conscience. Take a look at this video and take action for yourself, for your family, your neighbours, your town, your country, your continent, your world. Be a pioneer. Don’t wait for someone else to tell you: